FRESH HISTORY : History is relative. In a short period of time we’ve worked with, and created brands for, many of Australia’s leading corporates, retailers and institutions. We're working internationally, with projects in Los Angeles, Singapore, Manila, Jakarta, Las Vegas, Miami Beach, Chicago, San Diego, Colorado, Thailand, New Zealand and Paris. We have enthusiastically embraced new communications platforms and models – our experience in developing brands and for use and integration with new technology is particularly strong.

FRESH PROCESSES : Lucas Melbourne was founded at time when everything changed. We found ourselves in a new, more pragmatic economic environment, with different commercial imperatives. It was clear the old way of working wasn’t working any more. The Lucas Melbourne business offer has been shaped by these recent world events and made possible by technology. We believe design doesn’t need to have so many hands touching it on the way through. Arguably, that’s a creative impediment. Lucas Melbourne focus on design driven solutions. We specialize in the first stages of brand development. That’s what we’re great at. There are no layers of account managers and finance people and other expensive overhead. We achieve results through direct relationships between smart creatives and ambitious, intelligent clients. A simple but effective methodology, designed to achieve results - not drawn out processes. It’s all about the work. As a result, we stand out as lean, smart and fully focused on achieving the best business result for our clients, as efficiently as possible.

FRESH THINKING : Fresh is a word we use a lot. Business is clearly changing, and evolving very quickly as well. So we concentrate on the fresh. On delivering new answers to today’s real business needs that don’t require over-capitalisation.


Australian Pharmaceutical Industries, Australia Post, BigPond, Compriband Indonesia, BioSource, Eco2, Dreamhouse, Foxtel, Goo Collection, Hilon, JobWellDone, Lowy Cancer Research Centre, Luxello, MediaCorp Australia, Mike's Kitchen, Miolujo, MunchaCruncha, Newin Institute, Placeaspace, PillowPeople, Priceline, Qinross, Quilthouse, Urbi / CaesarStone, VizDynamics, Sensis, SoundBooth, Sunbrella, Surrounding Australia, Suniture, Telstra, Telstra Tribe, Urecel QuickDry, The University of New South Wales, Westpac

Chris Lucas

Chris Lucas has been working at a senior level with large multi-nationals for over ten years. He knows how they work. He knows what they need. He understands their processes and reporting structures. Now, with his own studio, he's able to deliver the same quality - only quicker, faster, and more cost-efficiently. Before founding Lucas Melbourne, Chris worked for a range of international studios and consultancies across the Asia Pacific region, including Enterprise IG, Interbrand, DIA Brands and Cato Purnell Partners. Chris was based in Singapore for nearly four years, where he worked on regional branding programs across South-East Asia. He has held multiple senior director roles at international consultancies. He has worked directly with some of Australia and the regions most established brands. Chris Clients from previous roles: Australia Post, Barry Plant, Coles, BlueScope Steel, Castrol, NOL Singapore, Elders, Institute of Chartered Accountants, The Premiers Department Victoria, UOB Singapore, Olam, Melbourne Theatre Company, Great Southern Rail, ING Direct, ING, Myki, Mayne Health, Symbion, Melbourne City Council, F&N CocaCola, SAI Global. and Westpac