The consumer barometer

Australians don’t just “go online;”  they live online 91% of people in Australia use a mobile device or smartphone. The internet is at the heart of everything we do–whether we’re working, socialising, shopping, or relaxing. Stay on top of the latest digital trends with the Consumer Barometer, Google’s global interactive tool. About: All data is from Google …

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Australia is one of the most connected countries in the world

People use five or more connected devices.  In fact, people use their smartphones  as much as desktops. This is particularly true of younger users. All data is from Google Consumer Barometer, 2014–2015. consumerbarometer.com. The Consumer Barometer is a free, online global consumer insights tool developed by Google, in partnership with TNS Infratest. It covers 56 countries …

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Youtube ROI

New research shows that YouTube not only drives brand metrics throughout the consumer journey—from consideration and favorability to purchase intent—but also boosts potential for positive return on ad spend compared to TV. For many advertisers, the primary goal for online video advertising is increasing brand awareness: reaching as many people as possible as efficiently as possible in the shortest possible time. …

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Unboxing videos have become a real phenomenon

In 2015 alone, Americans have watched 60 million hours of unboxing videos on YouTube, totaling 1.1 billion views. YouTube has become such a vital part of the purchase process that 64% of smartphone video viewers would prefer to watch a YouTube video when they have a question (rather than pick up a phone, read a …

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Converting users to buyers

Lucas recruit and manage off shore staff for chat for online retailers Live Chat – Customer Benefits? 1. Multi Tasking There is nothing worse than having to waste your lunch break on hold to a provider. With live chat you can carry on doing your day to day work or skimming social media whilst you wait for …

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Wishing you every happiness this Christmas

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Trip to The Schindler House, West Hollywood

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