Remarketing lists for search ads provides yet another opportunity to optimize your search campaigns by letting you tailor your keyword bids and ad text for your highest value prospects – people who have visited your website in the past – when they’re searching for what you sell. According to some benchmarks, just 2-4% of site …

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image: Corner of Russell and Lonsdale Street, Melbourne CBD, 1pm Sunday, Feb 2. 2014

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Lucas is a Google Partner Agency.

Work with the best. The Google Partner badge recognizes companies that excel with Google’s products.  Google only awards the badge to businesses that are healthy, with happy customers, and use Google best practices. Grow your business with the help of a trusted online expert. Get back to running your business You know your business—Google Partners know …

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Online store accounting integration

Xero is now beautifully integrated with Bigcommerce. Connect your online store with your accounting software for a seamless flow of data and an easier way to run your online business. We recommend all our customers upgrade

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Desktop magazine features 7 Phoenix project

7 Phoenix Street South Yarra, was originally Australia’s Parker Pen factory. It’s now one of the only warehouses South of the Yarra to survive the invasion of high rise residential developments

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Updating Keyword lists daily

We have seen our clients competitor brands dramatically increase the pace at which they’re changing their adwords campaigns – lists are sometimes updated on a daily basis. To give our clients an advantage, we have expanded our team of adwords contractors to partner with accredited overseas Google Partner companies – working in different time zones greatly improves response …

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Book cover design

History is relative. We may only have a few years of it, but in that short space we’ve worked with, and created brands for, many of the regions leading corporates, retailers and institutions.

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Keywords connect your ads with users and their searches.

Effective keyword management helps you reach the right customers and grow your business. Lucas considers keywords, when developing brands, describing products, developing positioning statements and creating site content. 1.  Think holistically about the different ways that customers could reach you.  Why: Your keywords should reflect all of the different types of user queries that could help someone find you …

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Analytics help you understand your customers’ experience. 

Attribution informs your marketing mix. For brands with multiple digital and offline marketing channels as well as cross-device campaigns and purchase paths, it’s not about choosing one capability over the other; it’s about both working together. Data is a game changer. But at face value, it’s just data. It becomes powerful when it’s used not just to support decisions, but …

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build-

think–design–build–promote. Most of the companies we work with have successfully created and launched their brands using traditional marketing methods like print, radio or TV. Yet they haven’t figured out how to take the next step with digital tools like web, social media, video, paid digital advertising and search optimization. We work with best-in-class partners like …

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