Background: IFEX promotes Indonesian products to international and local buyers.The show has a strong focus on outdoor furniture and ingredient materials.
Solution: Our solution demonstrated end use of product. We developed a literal experience to engage manufacturers and fabricators. The booth highlighted Sunbrella’s premium positioning in global markets.
Sunbrella’s space was ‘awarded best of show’ IFEX 2017
Agency: Lucas Melbourne
Creative Director: Chris Lucas
Architect: Bojan Vucen
Video: Lucas Melbourne
Koncept Living / Mc-2