Indonesia International Furniture Expo ‘best of show’

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Indonesia International Furniture Expo ‘best of show’

Background: IFEX promotes Indonesian products to international and local buyers.The show has a strong focus on outdoor furniture and ingredient materials.


Solution: Our solution demonstrated end use of product. We developed a literal experience to engage manufacturers and fabricators. The booth highlighted Sunbrella’s premium positioning in global markets.

Sunbrella’s space was ‘awarded best of show’ IFEX 2017

Project team:
Agency: Lucas Melbourne
Creative Director: Chris Lucas
Architect: Bojan Vucen
Video: Lucas Melbourne

Koncept Living / Mc-2