Background : MunchaCruncha is a tech based start-up that will promote local ‘meal deals’, between restaurants and customers. Lucas Melbourne was approached to transform a business idea into a tangible working brand.
Solution : Our response was a fresh, unique and friendly brand identity that’s easily understood by everyone. We designed a flexible identity that can be tailored to suit different venues. The company is now building its database of venues via its web-site. In the future, customers will use an iPhone app that takes advantage of GPS – new customers will be alerted about specials in their area and directed to venues. The identity has been central in ambient brand campaigns and events held across inner Melbourne. This identity was part of a brand strategy, brand naming, brand design and brand management program completed by Lucas Melbourne.