Client: PillowPeople (Indo) Scope: Art Direction, Design, By client, Mass market audience, Bold colour, Pictorial graphics,
‘Good night, sweet dreams’
Background : ‘PillowLab’, a Hilon sub brand, launched late 2014 highlighted a large domestic consumer market exists and is receptive to a new retail pillow brand. There was huge growth potential across Indonesia.
Solution : Driven by the name, our emotive solution engages a mass market audience. Bold colour, pictorial graphics combined with a contemporary clean brand language, establish a clear hierarchy for brand and product definition. The new brand is now supported and distributed through MegaMarts, Careefour ,Hypermarts and other major retail chains across Indonesia. The brand is connecting with the Indonesian consumer segments: 55 million consuming class and 69 million aspiring class.