Sunbrella, Singapore Indesign

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Sunbrella, Singapore Indesign

Background : Singapore Indesign targets architects, interior designers, specifiers and industry professionals. Local showrooms work with creatives to develop ‘creative collaborations’ – typically an abstract use of product. Sunbrella invited Lucas to develop a solution for a shared a warehouse space located in the design district ’72-13′ Mohamed Sultan Road, Singapore.

Solution‘Spectrum’ was a 3D expression of regional colour trends. The design solution generated, discussion and debate within the local creative community. Influential local architect, interior decorators, designers were invited to the space to share their opinions on colour. The event was supported by social and video documenting the event.

Project team:
Studio: Lucas Melbourne
Creative Director: Chris Lucas
Architect: Bojan Vucen
Video Concept: Chris Lucas

Client: Sunbrella USA
Show: Singapore Indesign

Video production: Anatam Pictures, Jakarta
Builder: Kingsmen Singapore
Foam: Urecel QuickDry Indonesia
Material fabricators: Abitex Singapore

Concept Renders: