Client: Aerobu ‘Smarter, Safer, Snoozier’
Scope: Brand Design, Print, Web Development
Background : Lucas was approached by partners in Indonesian and Hong Kong to develop Aerobu as start-up product and and brand. Made from the highest quality premium materials, Aerobu utilises advanced sleep technology, developed specifically for babies. It’s engineered to enhance airflow and reduce heat for a cooler, more comfortable sleep. All Aerobu products are designed in Melbourne and meet Australian testing and safety standards.
Solution : Lucas developed this project from start to finish. From product design to brand to market, all stages were developed and executed by Lucas and our team of international creative partners. Deliverables included brand name, brand identity, e-commerce platform section, web site design and development, merchant account set-up, search engine optimisation, social media content feeds and digital campaigns.

In its first year, Aerobu has sold across Australia. Lucas continues to develop products and is working with partners to open up new markets. Aerobu will be distributed across Indonesia, South Korea and Japan later this year.

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