Client: Telstra
Scope: Icons and digital assets for all of Telstra’s mobile and devices
‘Project Icon’ was extended throughout the entire Telstra organization.

Working within an team of senior experts gets results. Our direct approach solves complex problems. Lucas Melbourne worked directly with Telstra’s senior management to create a solution for ‘Project icon’.

The project had previously been briefed into large consultancies. After years nothing had been signed off.

Lucas Melbourne delivered a solution in 4 days. We succeeded where others failed.

Our system has been extended into Telstra owned companies including BigPond, Yellow, White Pages, Trading Post, Sensis, Whereis, and Citysearch. ‘Project Icon’ is now being rolled out to all new Telstra devices, including Telstra’s T-Touch, T-Box and T-Hub.