Services: Brand Names, brand architecture, product naming systems, copyright and registration, taglines and positioning. Availability checks / variant Language variants and IP consultation with legal (international / domestic)
We develop brand names that reflect the strategic objectives of your business. We’ve launched new names for some of Australia’s and the regions largest brands. Our experience also includes developing names for some of South East Asias most exciting start ups. Our taglines and positioning have been used by leaders of industry and Prime Ministers.
‘smarter, safer, snoozier’
Brand name created from key attributes of the product, air – ‘aero’ and foam bubbles ‘bu’. Case study
About: Smart card ticketing system used for public transport services in Melbourne. Developed at Cato
Premium design and building group, highlights sophisticated understanding of process. Case Study
‘The answer is yes. Now, what’s the question?’
Industrial tape that is the solution to nearly everything. Case study on request
‘fold me shape me anyway you like me’
Designer, flat pack outdoor furniture and structures. Case study
‘Collect bottles. Get rewarded’
Direct straight forward tagline, crafted for mass reach and understanding. Case study
Our brand positionings become a central driver for the brand and organisation. Our strategy was for the Lowy Cancer Centre brand was focused on hope, an idea briefed into the Prime Minister of the day, Kevin Rudd. The theme was used as part of Rudd’s speech, he also reinforced 0ur brand idea of ‘making your mark’ on cancer at the launch. Case study
Results: To find out more about our processes or request individual case study analytics contact us via email.