• brand names, taglines and positioning statements

Services:  Brand Names, brand architecture, product naming systems, copyright and registration, taglines and positioning. Availability checks / variant Language variants and IP consultation with legal (international / domestic)
We develop brand names that reflect the strategic objectives of your business. We’ve launched new names for some of Australia’s and the regions largest brands. Our experience also includes developing names for some of South East Asias most exciting start ups. Our taglines and positioning have been used by leaders of industry and Prime Ministers.

Brand names

  • Aerobu

    ‘smarter, safer, snoozier’

    Brand name created from key attributes of the product, air – ‘aero’ and  foam bubbles ‘bu’.  Case study

  • myki

    ‘connect’

    About: Smart card ticketing system used for public transport services in Melbourne. Developed at Cato

  • munchacruncha

    ‘nom nom’

    App that promoting local meal deals. Case study

  • goo

    collection

    Designer baby brand. Case study

  • NetworkFactory

    ‘connections are everything’

    About: International manufacturing consultancy. Case study

  • Urbi

    ‘designed by you. made by us’

    Designer custom furniture. Case study

  • Inocycle

    ‘recycle. reuse. rethink’

    Clean tech recycling brand developed for IPO JSX. Combines ‘innovation and recycle

  • ecobo

    ‘care bags’

    Recycled PET green bags made from bottles. Combines ‘eco and bottles’

Taglines

  • The inside that’s unbeatable outside

    ‘Urecel Quickdry’

    Outdoor foam that lasts in extreme outdoor conditions.  Case study

  • ‘made for you’

    Foxtel

    Rebrand tagline highlighting custom content. Case study on request

  • ‘Good night, sweet dreams’

    PillowPeople

    Indonesian Pillow brand. Case study

  • ‘Infinite possibilities’

    Viro

    International eco outdoor material manufacturer. Case study on request

  • ‘the strength inside’

    Hilon Indonesia

    Indonesia’s largest non woven fibre manufacturer. Case study

  • ‘Data gets the corner office’

    VizDynamics

    Enterprise analytics platform. Case Study

  • ‘The art of building’

    Qinross

    Premium design and building group, highlights sophisticated understanding of process. Case Study

  • ‘The answer is yes. Now, what’s the question?’

    Compriband

    Industrial tape that is the solution to nearly everything. Case study on request

  • ‘fold me shape me anyway you like me’

    Miolujo

    Designer, flat pack outdoor furniture and structures. Case study

  • ‘Collect bottles. Get rewarded’

    PlasticPay

    Direct straight forward tagline, crafted for mass reach and understanding. Case study

Brand Positionings
Our brand positionings become a central driver for the brand and organisation. Our strategy was for the Lowy Cancer Centre brand was focused on hope, an idea briefed into the Prime Minister of the day, Kevin Rudd. The theme was used as part of Rudd’s speech, he also reinforced 0ur brand idea of ‘making your mark’ on cancer at the launch. Case study
Results: To find out more about our processes or request individual case study analytics contact us via email.