• Sunbrella, Singapore Indesign

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Client: Sunbrella, Singapore Indesign
Scope: Art Direction, Design, Spaces, 3D | Environment
Background : Singapore Indesign targets architects, interior designers, specifiers and industry professionals. Local showrooms work with creatives to develop ‘creative collaborations’ – typically an abstract use of product. Sunbrella invited Lucas to develop a solution for a shared a warehouse space located in the design district ’72-13′ Mohamed Sultan Road, Singapore.

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Solution : ‘Spectrum’ was a 3D expression of regional colour trends. The design solution generated, discussion and debate within the local creative community. Influential local architect, interior decorators, designers were invited to the space to share their opinions on colour. The event was supported by social and video documenting the event.

Project team:

Studio: Lucas Melbourne

Creative Director: Chris Lucas

Architect: Bojan Vucen

Video Concept: Chris Lucas

Client: Sunbrella USA

Show: Singapore Indesign

Video production: Anatam Pictures, Jakarta

Builder: Kingsmen Singapore

Foam: Urecel QuickDry Indonesia

Material fabricators: Abitex Singapore

Concept Renders: