Scope: Art Direction, Design, Fabric in architectural environments, 3D | Environment, Interior applications.
Background: The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) and The Décor Show is Asia’s premier sourcing platform and design-led exhibition. The event was established in 1981. Singapore is a regional hub for global companies. Sunbrella approached Lucas to create a space that would inspire architectural and designer audiences.
Solution: Our solution was an abstract installation designed to evoke conversation about ‘space’ and the use of fabric in architectural environments. The concept referenced Sunbrella’s new focus on interior applications of the product.
Project team:
Agency: Lucas Melbourne
Creative Director: Chris Lucas
Architect: Bojan Vucen
Video: Lucas Melbourne
Concept Renders:
