Client: Telstra Scope: Brand strategy, Brand identity, Mobile UI asset
Background : Telstra created an integrated messaging and browser solution for simplified access to the most popular social networking services on mobile. Tribe made it easy to manage social networks through one mobile application. Lucas Melbourne was asked by Telstra to create a brand identity for Tribe. The new brand needed to complement the existing Telstra icon set. The brand needed to have promotional attributes and work as a navigational icon. Tribe was seen on millions of Telstra mobile phones.
Solution : Our solution highlights that Tribe creates a central stream of personal information. Our new brand was supported by an above the line campaign across Australia. The Tribe brand app was installed on every new Telstra mobile and device