: Urbi is made in Melbourne, distributed nationally, and a proud Australian alternative to expensive European designer brands. The new brand validates Urbi’s price positioning and offer as a credible, aggressive, new competitor. The e-commerce store installs confidence in a consumer group with little experience dealing with a hybrid, digital buying process. A simple UI, enables architects and designers to take control of the entire manufacturing and purchasing process. Like the collection, the brand can be constructed from a range of colours and materials.
Scope: Brand strategy, brand name, tag and positioning statement, brand identity, brand guidelines, online store, digital promotion and organic search consultation.
View store : urbi.com.au
Photography : sarahanderson.com.au