Sunbrella U.S
North Carolina
Int. Projects 2010
–23. Temporary Architectural Installations
+ Spaces.
Sunbrella U.S
Industry International Events, Trade Shows and Design Festivals.
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Our temporary architectural spaces are key part of Sunbrella’s brand for South East Asia and have been rolled out internationally. Lucas’ design and build capabilities allow us to service international events and trade shows. Our project teams and production network have extensive experience delivering results in challenging new market economies.
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Our discovery stage identifies the challenges and opportunities associated with individual countries and locations. Our spaces are themed to express Sunbrella’s brand message for each regional market.
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We work in 3D at concept stage. All our spaces are architectural and environmental expressions of the brand. We create brand experiences.
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We direct teams of suppliers through detailed architectural specifications guides.
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Our creatives attend site visits globally. We ensure the build quality aligns with international brands expectations.
We can & we do.
IFEX 2023 Jakarta
Sunbrella House
Temporary spaces can achieve the same architectural qualities as permanent structures. IFEX ‘23, Sunbrella House’s minimalist aesthetic, cut through the cluttered hard sell trade show environment. Sunbrella house highlighted that they were back - Bigger, stronger and better than ever.
Our application of materials blurred the line between interior and exterior spaces, highlighting potential stretch for Sunbrella fabrics.
Sunbrella
Spectrum
Singapore Indesign
Singapore Indesign targets architects, interior designers, specifiers and industry professionals. Local showrooms work with creatives to develop ‘creative collaborations’. Influential architects, interior designers, contemporary artists and designers are invited to develop installations Sunbrella invited Lucas to develop a solution for a shared a warehouse space located in Singapore.
Over the last 15 years we have developed extensive network relationships with event builders. Our design and build experience extends across South East Asia, North America, Germany and Australia.
We have direct access to build teams across South East Asia. We can design, source local build teams, then manage the build. Our process ensures Western brands achieve international quality builds in challenging developing market economies.
International Furniture Fair Singapore
Where Art and
Industry Meet.
From bale, to yarn, to fabric, Sunbrella control the entire production process. Sunbrella’s approach delivers quality and creates an environment where artisans and industry can meet. In order to differentiate Sunbrella, the space highlighted process and celebrated material. Structures were a fusion between an industrial forms and contemporary art installations. Our design solution blurred the line between art and industry.
The project was a truly international collaboration – Sunbrella is based in North Carolina, our supply chain developed the design from Melbourne and the build was managed from Singapore. The design system was rolled out across North America and Europe.
Project Timeline.
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Events:
2013 International Furniture Expo, Jakarta (IFEX)
2013, International Furniture Fair Singapore (IFFS)
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Singapore Yacht Show (SYS)
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Events:
International Furniture Expo, Jakarta (IFEX)International Furniture Fair Singapore (IFFS)
Our design solutions are grow into systems, that can be built in other locations. Our design concept ‘Where Art Industry Meet', was extended by Sunbrella in the following locations;
2014, International Textile Alliance, producer of Showtime Market, Sunbrella, North Carolina,2014, HD Expo, Sunbrella, Las Vegas.
2015, Hospitality Design Show Sunbrella, Las Vegas
2015, Salone Del Mobile, Sunbrella, Milan.
2015 Dwell on Design , Sunbrella, Los Angeles Convention Center
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Events:
International Furniture Expo, Jakarta (IFEX)
International Furniture Fair Singapore (IFFS)
Philippine International Furniture Show (PIFS)
Vietnam international furniture fair (VIFF) -
Event:
A series windmills, installed throughout Royal Phuket Marina for the The Thailand International Boat Show (TIBS)
The windmills were constructed from Sunbrella materials and designed to elevate up and down with the 4 meter tide -
Event: The Thailand International Boat Show (TIBS)
Space: Sunbrella space referenced the interior of luxury cruiser. -
Event: Saturday Indesign Singapore.
The Sunbrella Spectrum space adopted an abstract, use of materials. The installation referenced contemporary art installation, and for the first time the space was documents with a documentary from the designer ‘Chris Lucas’.
The model developed at Sunbrella Spectrum became the first ‘Sunbrella Experience” event. An event strategy that was replicated by Sunbrella at;
Milan Design Week, the SuperDesign show Milan, The Whitney Museum New York, The Milan Furniture Fair, the Brooklyn Museum. -
Events:
International Furniture Expo, Jakarta (IFEX) ‘17-19
International Furniture Fair Singapore (IFFS) ‘18-19
AWARDED BEST OF SHOW, MEDIUM SIZE, 2019 -
Events:
International Furniture Fair Singapore (IFFS) -
Event:
2019 'Sunbrella Experience' Casual Market Fall 2019, Chicago -
Events:
2023 International Furniture Expo, Jakarta (IFEX)
Indonesia Furniture Expo
The International Style
Sunbrella is the fabric of choice for specifiers and consumers globally. The fabric has been widely adopted for shade structures, marine canvas and upholstery fabric for both outdoor and indoor applications. IFEX (Indonesia Furniture Expo) promotes Indonesian products to international and local buyers.
Lucas was asked to develop a design solution that highlighted the diverse range of material applications for Sunbrella. Our structure in Jakarta blurred the lines between indoor and outdoor architectural forms. For the second year in a row, Sunbrella was awarded best of show (medium size), Indonesia Furniture Expo 2018.
The IFEX design solution was an extension of the international design language Lucas developed for locations around the world.
International Furniture Fair Singapore
Spaces.
The International Furniture Fair Singapore, held in conjunction with the ASEAN Furniture Show (IFFS/AFS) and The Décor Show is Asia’s premier sourcing platform and design-led exhibition. The event was established in 1981. Singapore is a regional hub for global companies. Sunbrella approached Lucas to create a space that would inspire architectural and designer audiences.
Our solution was an abstract installation designed to evoke conversation about ‘space’ and the use of fabric in architectural environments. The concept referenced Sunbrella’s new focus on interior applications of the produc
Creative Supply Chain
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Sunbrella U.S, North Carolina
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Lucas Melbourne.
We can & we do.
Brand Experiences -
Executive Creative Director Chris Lucas
Architect Bojan Vucen
Architect Dusisca -
Kingsmen Int. Singapore
Pico Group. Singapore
Em2, North America
The Vine DC, Indonesia / Singapore -
Indonesia, Singapore, Thailand, The Philippines, Australia, Vietnam, Miami, New York, Chicago, Las Vegas and North Carolina
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13 Years, ongoing international project timeline