Brand identity animation
ABOUT NEW ATLAS
New Atlas is dedicated to delivering reliable, no-nonsense journalism. Our editing and checking system has been developed over 20 years to ensure consistency, accuracy, and transparency. They have a readership of approximately four million unique visitors a month
New Atlas is dedicated to delivering reliable, no-nonsense journalism. The brand reflects this transparency. There is no fixed version of the brand. Experimentation is enouraged, so it’s flexible enough to communicate the ever changing technology landscape.
We can & we do.